Bath · Bristol · London

Crane Index™ Research  ›  AI Readability 2026  ›  Professional Services

Crane Index™ · Annual edition

UK Professional Services AI Readability 2026

As of 1 October 2026, the median UK professional services site scored 54 out of 100 on the Crane Index™, the measure of how readably a site presents itself to AI engines. Across the 144 sites a machine could read, scores ran from 22 to 76, a 54-point gap between the strongest and the weakest.

The 2027 edition is scheduled. UK AI Readability 2027 is pinned to the scan scheduled for 1 January 2027. The figures on this page stay fixed to 1 October 2026.

What this measures. The score reads how readably a site presents itself to AI engines: entity markup, structured data and machine resolvability. It is not a measure of design, brand or quality. A site can look excellent to a person and still be hard for a machine to read, and a low score is a readability finding, never a judgement on the business.

54
Median / 100
54
Point gap (22 to 76)
144
Sites read of 172
12
Cleared 70+

The field in 2026

The field was led by Mercer at 76, with Cherry Bekaert next at 75. 12 sites cleared 70 out of 100, and 29 scored below 40.

At the foot of the field sat Russell Reynolds Associates at 22, Foster + Partners at 23, Aurecon at 23. Each is a site a machine struggled to read, not a business doing anything other than well at what it does.

The full 2026 ranking

Composite out of 100, with the three reads behind it: AI Search Readiness (retrieval), Agent Readiness (execution) and Brand Representation.

RankOrganisationCrane IndexSearchAgentBrand
1Mercermercer.com/en-us76578289
2Cherry Bekaertcbh.com75809254
3=Kelly Serviceskellyservices.com74809152
3=Safferysaffery.com74808657
5=BTS Groupbts.com73819049
5=Systrasystra.com73759055
7Egon Zehnderegonzehnder.com72728263
8=Moore Globalmoore-global.com71838743
8=Perkins&Willperkinswill.com71738752
10=Boston Consulting Groupbcg.com70717662
10=Forresterforrester.com/bold70788746
10=HOKhok.com70698258
13Genslergensler.com69709246
14=Booz Allen Hamiltonboozallen.com68756564
14=Millimanus.milliman.com/en68686273
14=OC&C Strategy Consultantsoccstrategy.com/en68728546
14=Tetra Techtetratech.com68778741
18=IDCidc.com67778935
18=Withumwithum.com67708743
20=Broadstonebroadstone.co.uk66678942
20=Krollkroll.com/en66618353
20=Teneoteneo.com66667756
20=Xeinadinxeinadin.com66747748
20=ZS Associateszs.com66606671
25=EisnerAmpereisneramper.com65727252
25=Roland Bergerrolandberger.com/en/?country=US65716064
27=Charles River Associatescrai.com64668243
27=Elixirrelixirr.com/en-gb64748335
27=haysmacintyrehaysmac.com64658543
27=Rambollramboll.com64638148
27=Skidmore, Owings & Merrillsom.com64628743
27=Slalomslalom.com/us/en64747246
27=Thoughtworksthoughtworks.com64668541
34=Baker Tillybakertilly.global63696258
34=Expleoexpleo.com/global/en63658835
34=Parsonsparsons.com63658241
34=RSMrsm.global63658243
34=Spencer Stuartspencerstuart.com63578746
39=Burns & McDonnellburnsmcd.com62726352
39=DEKRAdekra.com/en/home62598246
39=Oliver Wymanoliverwyman.com/index.html62547260
39=PA Consultingpaconsulting.com62795651
43=Bain & Companybain.com61675958
43=Baringa Partnersbaringa.com/en61717241
43=Reedreed.co.uk61528743
43=SHLshl.com61727735
47=CBIZcbiz.com60698525
47=Fugrofugro.com60736246
47=Korn Ferrykornferry.com60686646
47=Oxeraoxera.com60668728
51=AECOMaecom.com59618728
51=AlixPartnersalixpartners.com59636352
51=FTI Consultingfticonsulting.com59647241
51=Isioisio.com59628728
51=KPMGkpmg.com/xx/en.html59668228
51=Publicis Sapientpublicissapient.com59695653
51=Randstadrandstad.com59598235
58=BearingPointbearingpoint.com/en58715646
58=Buro Happoldburohappold.com58646941
58=EYey.com/en_us58708221
58=Nous Groupnousgroup.com58616943
62=Lane Clark & Peacocklcp.com/en57696934
62=Lloyd's Registerlr.org57616346
64=Boydenboyden.com56656241
64=Jacobsjacobs.com56586841
64=Protivitiprotiviti.com/us-en56616246
64=Robert Halfroberthalf.com/us/en56648025
68=Analysis Groupanalysisgroup.com54565946
68=Bechtelbechtel.com54628713
68=Begbies Traynorbegbies-traynorgroup.com54596934
68=ManpowerGroupmanpowergroup.com54307459
68=Populouspopulous.com5467878
73=Azetsazets.com/en-uk53736323
73=Brunswick Groupbrunswickgroup.com53526541
73=Cooper Parrycooperparry.com5368838
73=Plante Moranplantemoran.com53646234
77Aruparup.com/en-us52665041
78=First Actuarialfirstactuarial.co.uk51705528
78=L.E.K. Consultinglek.com51596034
78=Mott MacDonaldmottmac.com51664641
81=Gallupgallup.com/home.aspx50596228
81=Kohn Pedersen Foxkpf.com50705030
81=North Highlandnorthhighland.com50556828
84=CDM Smithcdmsmith.com49636223
84=Hawkins Brownhawkinsbrown.com49626323
84=Interpath Advisoryinterpath.com4953878
87=BDPbdp.com/us4850858
87=Bjarke Ingels Groupbig.dk48496333
87=Grant Thorntongrantthornton.global/en48597113
87=Turner & Townsendturnerandtownsend.com48468710
87=Wilkinson Eyrewilkinsoneyre.com48556325
92=Huron Consulting Grouphuronconsultinggroup.com/en45626210
92=Odgers Berndtsonodgers.com/en-us4560688
94=Bridgespan Groupbridgespan.org44576510
94=Heatherwick Studioheatherwick.com4455708
94=Michael Pagemichaelpage.com4456688
94=Worleyworley.com44506813
94=XPS Groupxpsgroup.com44506813
99=Development Dimensions Internationalddi.com43506613
99=HDRhdrinc.com43486813
99=Hymans Robertsonhymans.co.uk43516810
99=Veriskverisk.com43496813
103=Genpactgenpact.com42456813
103=Nash Squarednashsquared.com42445823
105=Buzzacottbuzzacott.co.uk41426218
105=CohnReznickcohnreznick.com4153628
105=KBRkbr.com/en4146688
105=Snohettasnohetta.com4146688
105=Stantecstantec.com/en41465523
110=Adecco Groupadeccogroup.com40406218
110=Allegis Groupallegisgroup.com40496210
110=Egisegis-group.com4049628
110=Fluorfluor.com40456213
110=Great Place to Workgreatplacetowork.com40446313
110=Simon-Kuchersimon-kucher.com/en4043688
116=Berkeley Research Groupthinkbrg.com3947628
116=Black & Veatchbv.com/en-US39466210
116=Deloittedeloitte.com/us/en.html39466210
116=Forvis Mazarsforvismazars.com/group/en39436310
116=Intertekintertek.com3945638
121=CliftonLarsonAllenclaconnect.com/en3844638
121=GHDghd.com/en-us3839688
121=Ricardoricardo.com3842638
121=Robert Waltersrobertwalters.com38553028
121=Royal HaskoningDHVhaskoning.com38426210
126=Bureau Veritasgroup.bureauveritas.com37346810
126=Kearneykearney.com37326810
126=LHHlhh.com/en-us37356115
126=Quantumaquantuma.com3746578
126=TUV Rheinlandtuv.com/usa/en37396210
131=Capcocapco.com36366210
131=Guidehouseguidehouse.com3636638
131=UHYuhy.com3643568
134=DNVdnv.com3547508
134=Heidrick & Strugglesheidrick.com/en35296213
134=Swecosweco.com3534638
137=Arcadisarcadis.com/en3434598
137=Hayshays.com34435010
139=BDObdo.global/en-gb/home33315810
139=NERA Economic Consultingnera.com3330618
139=PKF Internationalpkf.com3331608
142=Aureconaurecongroup.com2328348
142=Foster + Partnersfosterandpartners.com2326348
144Russell Reynolds Associatesrussellreynolds.com/error.html?aspxerrorpath=2224348

Download this edition: the full field as a spreadsheet (CSV), or the same run as JSON. Licensed CC BY 4.0, so it is yours to publish and build on with attribution. Every unreadable site carries empty score cells, never a zero.

This is the fixed 2026 edition, pinned to the scan measured 1 October 2026, so the figures on it do not change. The live field, re-run on the first of each month, is on the current Professional Services benchmark. For how the score is built, see the methodology.

Licensed CC BY 4.0. Cite as: The Crane Index™, UK Professional Services AI readability 2026, The Crane Consultancy, measured 1 October 2026. https://thecraneconsultancy.com/research/professional-services-ai-readability-2026/

The Crane Standard

The senior read,
once a week.

Most marketing newsletters are noise on a schedule. This is not that. Once a week I send a short, considered read on the shifts that actually change what you should do, across the AI shift, PPC, technical SEO and analytics. Filtered, weighted and signed off by me before it goes out. The judgement is mine, and now you can hear every edition in my own voice.

Nic CraneFounder, The Crane Consultancy

Topics you want

All three lands every Tuesday. Choose a selection and you get only those, as and when they publish, always on a Tuesday.

One considered email a week, edited and signed off by Nic. No filler, no sharing, unsubscribe in a click. By subscribing you agree to our Privacy Policy.

Prefer LinkedIn? Subscribe on LinkedIn instead, the same edition, delivered by push and email.