Name: Crane Index™: Travel and Tourism AI Readability Benchmark
Creator: The Crane Consultancy
Published: 2026-11-01
License: https://creativecommons.org/licenses/by/4.0/

This benchmark measures how cleanly AI engines read an airline, hotel or tour operator's own website, and whether an automated trip planner can take the routes, rooms and rates from it without guessing. In the run measured on 1 November 2026, 83 of the 171 travel and tourism sites approached could not be read at all, and only 88 let the machine in far enough to be scored.

The traveller who once opened ten tabs now asks an assistant to plan the whole trip. The assistant does the legwork it always promised: it goes out to the airlines, hotels and operators, reads whatever routes, rooms, rates and availability it can, and builds the itinerary from what it understood. It is, in effect, an agent knocking on doors on the traveller's behalf, and a brand whose door stays shut is off the itinerary before a single fare is compared.

On 1 November 2026 we ran the leading travel and tourism organisations through the Crane Index^™, our three-scanner AI Readability Suite. Of the 171 home pages we approached, 83 could not be read by a machine at all: 45 refused an automated reader, 28 gave it no response and 10 serve pages that do not exist until scripts run. Of the 88 a machine could read, 7 cleared 70 out of 100, and the field is led by Ponant at 74, with Avis next at 72. Every figure here is a first-party measurement, the full dated result set is archived, and we re-run the scan and report the movement.

Skip to the full league table ↓

The sixty-second read

▸The finding: 88 of the 171 sites we approached could be read by a machine, and 7 of them cleared 70 out of 100 on the Crane Index.
▸The money: when a buyer asks an engine to shortlist suppliers, an illegible site is simply not on the list. The demand does not vanish, it goes to a legible competitor free, while your paid channels buy it back at a rising cost per acquisition.
▸The pattern to watch: in the two flagship studies, the FTSE 100 and the UK's biggest online retailers, one mechanical habit separated the top of the field from the bottom, valid structured data and one identity a machine can resolve. That is a markup sprint, not a rebuild, so a median can move faster than a board expects.

The full ranked field follows. Or test yourself first: the free scanner takes a minute.

Across the 88 readable sites the Crane Index ran from 19 to 74. 7 scored 70 or above, 31 sat between 55 and 69, 22 between 40 and 54, and 28 below 40. The strongest of the three reads was Agent Readiness at a median of 63, and the weakest was Brand Representation at 32, whether a machine can confirm from your own site who you are.

The Crane Index^™

Travel and Tourism

Measured 1 November 2026 · 88 of 171 sites readable by a machine · tap a column to sort, a row to open the full breakdown

Download the board report

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1	Ponantponant.com	74	81	83	58
AI Search · 81 Entity coherence58 Structured data54 Extractable answers100 Readability100 Access96 Agent · 83 Crawler access100 Machine actions71 Operability80 Discovery75 Representation · 58 Identity50 Disambiguation100 Authority links20 Rights signals50 Crane Index^™ over time45 to 74 (+29 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
2=	Avisavis.com/en/home	72	83	66	66
AI Search · 83 Entity coherence81 Structured data57 Extractable answers83 Readability100 Access100 Agent · 66 Crawler access100 Machine actions0 Operability80 Discovery100 Representation · 66 Identity100 Disambiguation60 Authority links40 Rights signals50 No machine-readable action found Crane Index^™ over time60 to 72 (+12 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
2=	Princess Cruisesprincess.com	72	79	84	54
AI Search · 79 Entity coherence75 Structured data86 Extractable answers67 Readability70 Access96 Agent · 84 Crawler access100 Machine actions64 Operability80 Discovery100 Representation · 54 Identity79 Disambiguation60 Authority links20 Rights signals50 98 images missing alt text Title likely truncated in results (over 65 characters) Offerings described but not actionable (no price or Action) Crane Index^™ over time73 to 72 (-1 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
4=	Holland America Linehollandamerica.com/en/us	71	73	94	46
AI Search · 73 Entity coherence61 Structured data75 Extractable answers67 Readability100 Access78 Agent · 94 Crawler access100 Machine actions100 Operability80 Discovery100 Representation · 46 Identity50 Disambiguation60 Authority links20 Rights signals50 1 insecure HTTP resource on a secure page 7 images missing alt text Crane Index^™ over time71 to 71 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
4=	Hostelworldhostelworld.com	71	77	93	43
AI Search · 77 Entity coherence56 Structured data86 Extractable answers67 Readability90 Access96 Agent · 93 Crawler access100 Machine actions100 Operability75 Discovery100 Representation · 43 Identity50 Disambiguation60 Authority links10 Rights signals50 Meta description over 180 characters Crane Index^™ over time71 to 71 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
4=	Pricelinepriceline.com	71	77	69	66
AI Search · 77 Entity coherence75 Structured data86 Extractable answers50 Readability100 Access91 Agent · 69 Crawler access63 Machine actions64 Operability80 Discovery75 Representation · 66 Identity79 Disambiguation100 Authority links20 Rights signals50 Multiple H1 headings (2) Title likely truncated in results (over 65 characters) Some AI agents refused at the edge (OAI-SearchBot, PerplexityBot, ClaudeBot, GPTBot) Crane Index^™ over time71 to 71 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
7	Trafalgartrafalgar.com/en-us	70	83	91	36
AI Search · 83 Entity coherence50 Structured data75 Extractable answers100 Readability100 Access96 Agent · 91 Crawler access100 Machine actions100 Operability80 Discovery75 Representation · 36 Identity79 Disambiguation0 Authority links20 Rights signals50 No authoritative sameAs links to disambiguate the entity Crane Index^™ over time65 to 70 (+5 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
8	Abercrombie & Kentabercrombiekent.com	69	71	66	69
AI Search · 71 Entity coherence75 Structured data32 Extractable answers83 Readability90 Access80 Agent · 66 Crawler access100 Machine actions0 Operability80 Discovery100 Representation · 69 Identity79 Disambiguation100 Authority links0 Rights signals100 Title likely truncated in results (over 65 characters) No machine-readable action found Crane Index^™ over time Measured 1 November 2026. The line builds with each monthly re-scan, so the movement becomes a matter of record. Verified measurement: the Crane Index^™ certificate, scores exactly as published.
9	Havenhaven.com	68	85	52	66
AI Search · 85 Entity coherence75 Structured data64 Extractable answers100 Readability100 Access87 Agent · 52 Crawler access63 Machine actions0 Operability80 Discovery75 Representation · 66 Identity79 Disambiguation100 Authority links20 Rights signals50 Some AI agents refused at the edge (ChatGPT-User, GPTBot) No machine-readable action found Crane Index^™ over time68 to 68 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
10=	Amanaman.com	67	60	68	72
AI Search · 60 Entity coherence81 Structured data32 Extractable answers33 Readability100 Access78 Agent · 68 Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 72 Identity79 Disambiguation60 Authority links60 Rights signals100 No H1 heading on the page Title likely truncated in results (over 65 characters) No machine-readable action found Crane Index^™ over time67 to 67 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
10=	BCD Travelbcdtravel.com	67	81	72	48
AI Search · 81 Entity coherence72 Structured data79 Extractable answers67 Readability100 Access100 Agent · 72 Crawler access100 Machine actions0 Operability100 Discovery100 Representation · 48 Identity50 Disambiguation60 Authority links30 Rights signals50 2 images missing alt text No machine-readable action found Crane Index^™ over time67 to 67 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
10=	Contikicontiki.com/en-au	67	74	91	36
AI Search · 74 Entity coherence47 Structured data75 Extractable answers67 Readability100 Access96 Agent · 91 Crawler access100 Machine actions100 Operability80 Discovery75 Representation · 36 Identity79 Disambiguation0 Authority links20 Rights signals50 No authoritative sameAs links to disambiguate the entity Crane Index^™ over time Measured 1 November 2026. The line builds with each monthly re-scan, so the movement becomes a matter of record. Verified measurement: the Crane Index^™ certificate, scores exactly as published.
10=	Fred. Olsen Cruise Linesfredolsencruises.com	67	81	83	36
AI Search · 81 Entity coherence64 Structured data64 Extractable answers100 Readability100 Access83 Agent · 83 Crawler access100 Machine actions71 Operability80 Discovery75 Representation · 36 Identity79 Disambiguation0 Authority links20 Rights signals50 Interactive CAPTCHA present; autonomous agents cannot complete it No authoritative sameAs links to disambiguate the entity Crane Index^™ over time65 to 67 (+2 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
10=	Lindblad Expeditionsexpeditions.com	67	77	63	62
AI Search · 77 Entity coherence81 Structured data68 Extractable answers67 Readability100 Access83 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 62 Identity79 Disambiguation60 Authority links50 Rights signals50 No machine-readable action found Crane Index^™ over time67 to 67 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
15=	Celebrity Cruisescelebritycruises.com	66	69	83	46
AI Search · 69 Entity coherence47 Structured data57 Extractable answers67 Readability100 Access91 Agent · 83 Crawler access100 Machine actions71 Operability80 Discovery75 Representation · 46 Identity50 Disambiguation60 Authority links20 Rights signals50 2 images missing alt text Crane Index^™ over time66 to 66 (+0 since 1 August 2026) 1 August 20261 November 2026 Line broken: no reading for this site on 1 October 2026. Verified measurement: the Crane Index^™ certificate, scores exactly as published.
15=	Loews Hotelsloewshotels.com	66	77	81	41
AI Search · 77 Entity coherence58 Structured data86 Extractable answers67 Readability100 Access87 Agent · 81 Crawler access100 Machine actions64 Operability80 Discovery75 Representation · 41 Identity50 Disambiguation60 Authority links0 Rights signals50 1 image missing alt text Offerings described but not actionable (no price or Action) Crane Index^™ over time66 to 66 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
15=	Minor Hotelsminorhotels.com/en	66	70	59	69
AI Search · 70 Entity coherence75 Structured data32 Extractable answers67 Readability90 Access96 Agent · 59 Crawler access63 Machine actions0 Operability95 Discovery100 Representation · 69 Identity79 Disambiguation100 Authority links30 Rights signals50 Meta description over 180 characters Some AI agents refused at the edge (OAI-SearchBot, ClaudeBot, GPTBot) No machine-readable action found Crane Index^™ over time66 to 66 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
18=	Kempinskikempinski.com/en	65	62	85	48
AI Search · 62 Entity coherence58 Structured data32 Extractable answers50 Readability100 Access91 Agent · 85 Crawler access100 Machine actions71 Operability75 Discovery100 Representation · 48 Identity50 Disambiguation60 Authority links0 Rights signals100 Multiple H1 headings (2) Crane Index^™ over time65 to 65 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
18=	Royal Caribbeanroyalcaribbean.com	65	67	82	46
AI Search · 67 Entity coherence47 Structured data43 Extractable answers67 Readability100 Access91 Agent · 82 Crawler access100 Machine actions71 Operability75 Discovery75 Representation · 46 Identity50 Disambiguation60 Authority links20 Rights signals50 5 insecure HTTP resources on a secure page 3 images missing alt text Title likely truncated in results (over 65 characters) Crane Index^™ over time63 to 65 (+2 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
20=	CWTmycwt.com	63	62	78	48
AI Search · 62 Entity coherence69 Structured data57 Extractable answers33 Readability60 Access96 Agent · 78 Crawler access100 Machine actions71 Operability60 Discovery75 Representation · 48 Identity50 Disambiguation60 Authority links30 Rights signals50 No H1 heading on the page Title likely truncated in results (over 65 characters) Thin content (under 250 words) Crane Index^™ over time63 to 63 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
20=	Trainlinethetrainline.com	63	71	63	55
AI Search · 71 Entity coherence69 Structured data32 Extractable answers83 Readability100 Access78 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 55 Identity50 Disambiguation100 Authority links10 Rights signals50 No machine-readable action found Crane Index^™ over time62 to 63 (+1 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
20=	Wyndham Hotels & Resortswyndhamhotels.com	63	57	66	66
AI Search · 57 Entity coherence75 Structured data32 Extractable answers33 Readability80 Access78 Agent · 66 Crawler access100 Machine actions0 Operability80 Discovery100 Representation · 66 Identity79 Disambiguation100 Authority links20 Rights signals50 No H1 heading on the page 5 insecure HTTP resources on a secure page 34 images missing alt text Crane Index^™ over time55 to 63 (+8 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
23	Kayakkayak.com	62	75	65	46
AI Search · 75 Entity coherence47 Structured data54 Extractable answers83 Readability100 Access100 Agent · 65 Crawler access100 Machine actions0 Operability75 Discovery100 Representation · 46 Identity50 Disambiguation60 Authority links20 Rights signals50 No machine-readable action found Crane Index^™ over time62 to 62 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
24=	Center Parcscenterparcs.co.uk	61	73	63	46
AI Search · 73 Entity coherence58 Structured data57 Extractable answers83 Readability100 Access78 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 46 Identity50 Disambiguation60 Authority links20 Rights signals50 Title likely truncated in results (over 65 characters) No machine-readable action found Crane Index^™ over time Measured 1 November 2026. The line builds with each monthly re-scan, so the movement becomes a matter of record. Verified measurement: the Crane Index^™ certificate, scores exactly as published.
24=	DFDSdfds.com/en/passenger-ferries	61	69	62	53
AI Search · 69 Entity coherence67 Structured data32 Extractable answers67 Readability100 Access91 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 53 Identity50 Disambiguation60 Authority links50 Rights signals50 No machine-readable action found Crane Index^™ over time41 to 61 (+20 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
24=	Jet2jet2.com	61	73	52	58
AI Search · 73 Entity coherence67 Structured data21 Extractable answers100 Readability100 Access78 Agent · 52 Crawler access63 Machine actions0 Operability80 Discovery75 Representation · 58 Identity50 Disambiguation100 Authority links20 Rights signals50 2 insecure HTTP resources on a secure page 6 images missing alt text No machine-readable action found Crane Index^™ over time60 to 61 (+1 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
24=	Kiwi.comkiwi.com/en	61	59	63	61
AI Search · 59 Entity coherence75 Structured data32 Extractable answers33 Readability90 Access83 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 61 Identity79 Disambiguation100 Authority links0 Rights signals50 Multiple H1 headings (2) Meta description over 180 characters No machine-readable action found Crane Index^™ over time63 to 61 (-2 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
24=	Kuonikuoni.co.uk	61	71	58	55
AI Search · 71 Entity coherence61 Structured data32 Extractable answers83 Readability90 Access96 Agent · 58 Crawler access100 Machine actions0 Operability60 Discovery75 Representation · 55 Identity50 Disambiguation100 Authority links10 Rights signals50 48 images missing alt text No machine-readable action found Interactive CAPTCHA present; autonomous agents cannot complete it Crane Index^™ over time61 to 61 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
29	Enterprise Rent-A-Carenterprise.com/en/home.html	59	72	52	52
AI Search · 72 Entity coherence75 Structured data43 Extractable answers67 Readability100 Access87 Agent · 52 Crawler access63 Machine actions0 Operability80 Discovery75 Representation · 52 Identity79 Disambiguation60 Authority links10 Rights signals50 3 images missing alt text Some AI agents refused at the edge (PerplexityBot) No machine-readable action found Crane Index^™ over time59 to 59 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
30=	Hays Travelhaystravel.co.uk	58	61	66	46
AI Search · 61 Entity coherence53 Structured data32 Extractable answers67 Readability90 Access74 Agent · 66 Crawler access100 Machine actions0 Operability90 Discovery75 Representation · 46 Identity50 Disambiguation60 Authority links20 Rights signals50 Title likely truncated in results (over 65 characters) No machine-readable action found Crane Index^™ over time56 to 58 (+2 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
30=	National Expressnationalexpress.com/en	58	67	62	46
AI Search · 67 Entity coherence53 Structured data32 Extractable answers67 Readability100 Access96 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 46 Identity50 Disambiguation60 Authority links20 Rights signals50 1 insecure HTTP resource on a secure page No machine-readable action found Crane Index^™ over time41 to 58 (+17 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
32=	FlixBusflixbus.com	57	57	62	53
AI Search · 57 Entity coherence53 Structured data32 Extractable answers50 Readability90 Access74 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 53 Identity50 Disambiguation100 Authority links0 Rights signals50 1 insecure HTTP resource on a secure page 4 images missing alt text Meta description over 180 characters Crane Index^™ over time57 to 57 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
32=	Oberoi Hotels & Resortsoberoihotels.com	57	59	72	41
AI Search · 59 Entity coherence67 Structured data11 Extractable answers50 Readability90 Access89 Agent · 72 Crawler access100 Machine actions0 Operability100 Discovery100 Representation · 41 Identity50 Disambiguation60 Authority links0 Rights signals50 1 invalid structured-data block Multiple H1 headings (2) 15 images missing alt text Crane Index^™ over time57 to 57 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
34=	Budgetbudget.com/en/home	56	62	61	46
AI Search · 62 Entity coherence67 Structured data21 Extractable answers50 Readability100 Access91 Agent · 61 Crawler access100 Machine actions0 Operability70 Discovery75 Representation · 46 Identity50 Disambiguation60 Authority links20 Rights signals50 2 insecure HTTP resources on a secure page Multiple H1 headings (2) 2 images missing alt text Crane Index^™ over time56 to 56 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
34=	Sagasaga.co.uk	56	60	66	41
AI Search · 60 Entity coherence53 Structured data32 Extractable answers50 Readability100 Access87 Agent · 66 Crawler access100 Machine actions0 Operability90 Discovery75 Representation · 41 Identity50 Disambiguation60 Authority links0 Rights signals50 No machine-readable action found Crane Index^™ over time59 to 56 (-3 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
36=	Cleartripcleartrip.com	55	76	53	37
AI Search · 76 Entity coherence53 Structured data54 Extractable answers100 Readability90 Access83 Agent · 53 Crawler access63 Machine actions0 Operability75 Discovery100 Representation · 37 Identity29 Disambiguation60 Authority links10 Rights signals50 Title likely truncated in results (over 65 characters) No machine-readable action found Crane Index^™ over time Measured 1 November 2026. The line builds with each monthly re-scan, so the movement becomes a matter of record. Verified measurement: the Crane Index^™ certificate, scores exactly as published.
36=	Norwegian Cruise Linencl.com	55	55	52	58
AI Search · 55 Entity coherence58 Structured data32 Extractable answers33 Readability100 Access74 Agent · 52 Crawler access63 Machine actions0 Operability80 Discovery75 Representation · 58 Identity50 Disambiguation100 Authority links20 Rights signals50 No H1 heading on the page Some AI agents refused at the edge (PerplexityBot) No machine-readable action found Crane Index^™ over time51 to 55 (+4 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
36=	Stena Linestenaline.com	55	57	82	25
AI Search · 57 Entity coherence42 Structured data57 Extractable answers33 Readability90 Access87 Agent · 82 Crawler access100 Machine actions71 Operability75 Discovery75 Representation · 25 Identity50 Disambiguation0 Authority links10 Rights signals50 No H1 heading on the page 2 insecure HTTP resources on a secure page No authoritative sameAs links to disambiguate the entity Crane Index^™ over time55 to 55 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
39=	Belmondbelmond.com/en	54	60	62	41
AI Search · 60 Entity coherence53 Structured data43 Extractable answers33 Readability100 Access96 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 41 Identity50 Disambiguation60 Authority links0 Rights signals50 Multiple H1 headings (4) No machine-readable action found Crane Index^™ over time54 to 54 (+0 since 1 September 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
39=	citizenMmarriott.com/brands/citizenm.mi	54	63	56	43
AI Search · 63 Entity coherence47 Structured data32 Extractable answers67 Readability100 Access83 Agent · 56 Crawler access63 Machine actions0 Operability95 Discovery75 Representation · 43 Identity50 Disambiguation60 Authority links10 Rights signals50 9 insecure HTTP resources on a secure page Some AI agents refused at the edge (PerplexityBot) No machine-readable action found Crane Index^™ over time46 to 54 (+8 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
41=	OYOoyorooms.com	53	54	63	43
AI Search · 54 Entity coherence58 Structured data21 Extractable answers33 Readability75 Access96 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 43 Identity50 Disambiguation60 Authority links10 Rights signals50 1 insecure HTTP resource on a secure page 22 images missing alt text Title likely truncated in results (over 65 characters) Crane Index^™ over time53 to 53 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
41=	Trip.comtrip.com	53	52	47	60
AI Search · 52 Entity coherence61 Structured data43 Extractable answers0 Readability100 Access91 Agent · 47 Crawler access63 Machine actions0 Operability75 Discovery50 Representation · 60 Identity50 Disambiguation100 Authority links0 Rights signals100 No H1 heading on the page No sitemap discoverable Some AI agents refused at the edge (PerplexityBot) Crane Index^™ over time57 to 53 (-4 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
43	TAP Air Portugalflytap.com/en-us	52	69	63	23
AI Search · 69 Entity coherence47 Structured data54 Extractable answers67 Readability100 Access91 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 23 Identity50 Disambiguation0 Authority links0 Rights signals50 No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time52 to 52 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
44=	eDreamsedreams.com	51	52	57	43
AI Search · 52 Entity coherence69 Structured data21 Extractable answers33 Readability80 Access72 Agent · 57 Crawler access100 Machine actions0 Operability80 Discovery25 Representation · 43 Identity50 Disambiguation60 Authority links10 Rights signals50 3 insecure HTTP resources on a secure page 1 image missing alt text Title likely truncated in results (over 65 characters) Crane Index^™ over time51 to 51 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
44=	Europcareuropcar.com/en-us	51	67	62	25
AI Search · 67 Entity coherence31 Structured data21 Extractable answers100 Readability100 Access91 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 25 Identity50 Disambiguation0 Authority links10 Rights signals50 No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time51 to 51 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
44=	Scott Dunnscottdunn.com	51	62	66	26
AI Search · 62 Entity coherence36 Structured data21 Extractable answers83 Readability90 Access87 Agent · 66 Crawler access100 Machine actions0 Operability90 Discovery75 Representation · 26 Identity0 Disambiguation60 Authority links0 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Title likely truncated in results (over 65 characters) No machine-readable action found Crane Index^™ over time52 to 51 (-1 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
44=	Travelporttravelport.com	51	60	82	10
AI Search · 60 Entity coherence14 Structured data57 Extractable answers67 Readability90 Access87 Agent · 82 Crawler access100 Machine actions71 Operability75 Discovery75 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 No machine-readable entity (Organisation / Brand / Person) 3 images missing alt text Meta description over 180 characters Crane Index^™ over time49 to 51 (+2 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
48	Rosewood Hotels & Resortsrosewoodhotels.com/en/default	50	47	63	41
AI Search · 47 Entity coherence36 Structured data21 Extractable answers33 Readability80 Access83 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 41 Identity50 Disambiguation60 Authority links0 Rights signals50 No H1 heading on the page 34 images missing alt text No machine-readable action found Crane Index^™ over time35 to 50 (+15 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
49=	British Airwaysbritishairways.com/travel/home/public/en_us	49	58	62	28
AI Search · 58 Entity coherence31 Structured data43 Extractable answers67 Readability90 Access74 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 28 Identity0 Disambiguation60 Authority links10 Rights signals50 1 insecure HTTP resource on a secure page No machine-readable entity (Organisation / Brand / Person) Title likely truncated in results (over 65 characters) Crane Index^™ over time49 to 49 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
49=	Butlin'sbutlins.com	49	56	62	28
AI Search · 56 Entity coherence31 Structured data21 Extractable answers67 Readability90 Access83 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 28 Identity50 Disambiguation0 Authority links20 Rights signals50 11 images missing alt text Title likely truncated in results (over 65 characters) No machine-readable action found Crane Index^™ over time40 to 49 (+9 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
51	TUItui.com	48	67	63	13
AI Search · 67 Entity coherence3 Structured data54 Extractable answers100 Readability90 Access96 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 No machine-readable entity (Organisation / Brand / Person) 16 images missing alt text No machine-readable action found Crane Index^™ over time48 to 48 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
52	Hotelbedsdiscover.hotelbeds.com	47	55	62	23
AI Search · 55 Entity coherence42 Structured data57 Extractable answers33 Readability85 Access78 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 23 Identity50 Disambiguation0 Authority links0 Rights signals50 No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time38 to 47 (+9 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
53	American Express Global Business Travelamexglobalbusinesstravel.com	44	55	68	10
AI Search · 55 Entity coherence3 Structured data7 Extractable answers83 Readability100 Access96 Agent · 68 Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 No machine-readable entity (Organisation / Brand / Person) No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time68 to 44 (-24 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
54	Travelodgetravelodge.co.uk	42	45	68	13
AI Search · 45 Entity coherence3 Structured data0 Extractable answers67 Readability100 Access74 Agent · 68 Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (6) Title likely truncated in results (over 65 characters) Crane Index^™ over time42 to 42 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
55=	Airbnbairbnb.com	41	40	76	8
AI Search · 40 Entity coherence3 Structured data21 Extractable answers33 Readability70 Access91 Agent · 76 Crawler access63 Machine actions71 Operability95 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No machine-readable entity (Organisation / Brand / Person) 1 image missing alt text Title likely truncated in results (over 65 characters) Crane Index^™ over time42 to 41 (-1 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
55=	Intrepid Travelintrepidtravel.com/us	41	47	62	13
AI Search · 47 Entity coherence3 Structured data0 Extractable answers67 Readability100 Access87 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Title likely truncated in results (over 65 characters) No machine-readable action found Crane Index^™ over time41 to 41 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
55=	WestJetwestjet.com/en-us	41	39	65	20
AI Search · 39 Entity coherence3 Structured data0 Extractable answers33 Readability90 Access96 Agent · 65 Crawler access100 Machine actions0 Operability75 Discovery100 Representation · 20 Identity0 Disambiguation0 Authority links20 Rights signals100 No H1 heading on the page 2 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) Crane Index^™ over time41 to 41 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
58=	G Adventuresgadventures.com	40	48	62	10
AI Search · 48 Entity coherence3 Structured data0 Extractable answers67 Readability100 Access91 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (2) No machine-readable action found Crane Index^™ over time39 to 40 (+1 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
58=	Hurtigrutenhurtigruten.com/en-us	40	45	63	13
AI Search · 45 Entity coherence3 Structured data0 Extractable answers67 Readability100 Access74 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 No machine-readable entity (Organisation / Brand / Person) No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time40 to 40 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
58=	Langham Hospitality Grouplanghamhotels.com	40	48	63	10
AI Search · 48 Entity coherence3 Structured data11 Extractable answers67 Readability100 Access78 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 1 invalid structured-data block No machine-readable entity (Organisation / Brand / Person) 3 images missing alt text Crane Index^™ over time40 to 40 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
61=	Accorgroup.accor.com/en	39	46	62	10
AI Search · 46 Entity coherence3 Structured data0 Extractable answers67 Readability80 Access91 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Meta description over 180 characters No machine-readable action found Crane Index^™ over time39 to 39 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
61=	Frontier Airlinesflyfrontier.com	39	37	68	13
AI Search · 37 Entity coherence3 Structured data0 Extractable answers33 Readability100 Access78 Agent · 68 Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 No H1 heading on the page 1 insecure HTTP resource on a secure page No machine-readable entity (Organisation / Brand / Person) Crane Index^™ over time38 to 39 (+1 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
63=	Amtrakamtrak.com/home	38	54	50	10
AI Search · 54 Entity coherence3 Structured data0 Extractable answers100 Readability80 Access87 Agent · 50 Crawler access63 Machine actions0 Operability75 Discovery75 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 No machine-readable entity (Organisation / Brand / Person) 13 images missing alt text No machine-readable action found Crane Index^™ over time38 to 38 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
63=	Jumeirahjumeirah.com/en	38	40	34	41
AI Search · 40 Entity coherence67 Structured data21 Extractable answers0 Readability55 Access74 Agent · 34 Crawler access100 Machine actions0 Operability45 Discovery75 Representation · 41 Identity50 Disambiguation60 Authority links0 Rights signals50 No H1 heading on the page Content appears client-side rendered; static AI crawlers may see little text Action surface appears client-side rendered; agents may see little Crane Index^™ over time38 to 38 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
63=	Taucktauck.com	38	43	63	8
AI Search · 43 Entity coherence3 Structured data0 Extractable answers67 Readability80 Access78 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No H1 heading on the page 2 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) Crane Index^™ over time38 to 38 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
63=	Trenitaliatrenitalia.com/it.html	38	39	62	13
AI Search · 39 Entity coherence3 Structured data0 Extractable answers33 Readability100 Access91 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 No H1 heading on the page 20 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) Crane Index^™ over time38 to 38 (+0 since 1 August 2026) 1 August 20261 November 2026 Line broken: no reading for this site on 1 October 2026. Verified measurement: the Crane Index^™ certificate, scores exactly as published.
63=	Virgin Atlanticvirginatlantic.com/en-US	38	44	62	8
AI Search · 44 Entity coherence3 Structured data0 Extractable answers67 Readability90 Access74 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 1 insecure HTTP resource on a secure page No machine-readable entity (Organisation / Brand / Person) Meta description over 180 characters Crane Index^™ over time38 to 38 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
68	Flight Centreflightcentre.com.au/about-us/international-websites	37	41	63	8
AI Search · 41 Entity coherence3 Structured data7 Extractable answers50 Readability80 Access83 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No machine-readable entity (Organisation / Brand / Person) 1 image missing alt text Missing meta description Crane Index^™ over time37 to 37 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
69=	AirAsiaairasia.com/en/gb	36	29	65	15
AI Search · 29 Entity coherence3 Structured data0 Extractable answers0 Readability80 Access96 Agent · 65 Crawler access100 Machine actions0 Operability75 Discovery100 Representation · 15 Identity0 Disambiguation0 Authority links0 Rights signals100 No H1 heading on the page No machine-readable entity (Organisation / Brand / Person) Title likely truncated in results (over 65 characters) Crane Index^™ over time42 to 36 (-6 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
69=	Mandarin Orientalmandarinoriental.com/en	36	37	63	8
AI Search · 37 Entity coherence3 Structured data0 Extractable answers33 Readability100 Access78 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No H1 heading on the page No machine-readable entity (Organisation / Brand / Person) No machine-readable action found Crane Index^™ over time35 to 36 (+1 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
71=	Alaska Airlinesalaskaair.com	35	31	53	20
AI Search · 31 Entity coherence3 Structured data0 Extractable answers0 Readability100 Access91 Agent · 53 Crawler access63 Machine actions0 Operability75 Discovery100 Representation · 20 Identity0 Disambiguation0 Authority links20 Rights signals100 No H1 heading on the page No machine-readable entity (Organisation / Brand / Person) 1 image missing alt text Crane Index^™ over time35 to 35 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
71=	Explore Worldwideexplore.co.uk	35	44	52	8
AI Search · 44 Entity coherence3 Structured data0 Extractable answers67 Readability90 Access78 Agent · 52 Crawler access63 Machine actions0 Operability80 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Title likely truncated in results (over 65 characters) Some AI agents refused at the edge (PerplexityBot) Crane Index^™ over time35 to 35 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
73=	Air New Zealandairnewzealand.com	33	26	62	10
AI Search · 26 Entity coherence3 Structured data0 Extractable answers0 Readability85 Access78 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 No H1 heading on the page No machine-readable entity (Organisation / Brand / Person) Title likely truncated in results (over 65 characters) Crane Index^™ over time33 to 33 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
73=	Renferenfe.com/es/en	33	31	50	18
AI Search · 31 Entity coherence3 Structured data0 Extractable answers17 Readability65 Access91 Agent · 50 Crawler access63 Machine actions0 Operability75 Discovery75 Representation · 18 Identity0 Disambiguation0 Authority links10 Rights signals100 No H1 heading on the page No machine-readable entity (Organisation / Brand / Person) Missing meta description Crane Index^™ over time36 to 33 (-3 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
75	Carnival Cruise Linecarnival.com	32	24	58	15
AI Search · 24 Entity coherence3 Structured data0 Extractable answers0 Readability60 Access83 Agent · 58 Crawler access100 Machine actions0 Operability60 Discovery75 Representation · 15 Identity0 Disambiguation0 Authority links0 Rights signals100 No H1 heading on the page No machine-readable entity (Organisation / Brand / Person) Title likely truncated in results (over 65 characters) Crane Index^™ over time31 to 32 (+1 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
76=	Finnairfinnair.com	26	21	49	8
AI Search · 21 Entity coherence3 Structured data0 Extractable answers0 Readability50 Access74 Agent · 49 Crawler access63 Machine actions0 Operability60 Discovery100 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No machine-readable entity (Organisation / Brand / Person) 1 image missing alt text No canonical URL declared Crane Index^™ over time27 to 26 (-1 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
76=	Hertzhertz.com/us/en	26	35	34	8
AI Search · 35 Entity coherence14 Structured data32 Extractable answers0 Readability65 Access91 Agent · 34 Crawler access100 Machine actions0 Operability45 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No H1 heading on the page Action surface appears client-side rendered; agents may see little No machine-readable entity (Organisation / Brand / Person) Crane Index^™ over time26 to 26 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
78=	Brittany Ferriesbrittany-ferries.co.uk	24	22	34	15
AI Search · 22 Entity coherence3 Structured data0 Extractable answers0 Readability50 Access78 Agent · 34 Crawler access100 Machine actions0 Operability45 Discovery100 Representation · 15 Identity0 Disambiguation0 Authority links0 Rights signals100 No H1 heading on the page Action surface appears client-side rendered; agents may see little No machine-readable entity (Organisation / Brand / Person) Crane Index^™ over time24 to 24 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
78=	Skyscannerskyscanner.com	24	29	34	8
AI Search · 29 Entity coherence3 Structured data21 Extractable answers0 Readability60 Access83 Agent · 34 Crawler access100 Machine actions0 Operability45 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No H1 heading on the page Action surface appears client-side rendered; agents may see little No machine-readable entity (Organisation / Brand / Person) Crane Index^™ over time Measured 1 November 2026. The line builds with each monthly re-scan, so the movement becomes a matter of record. Verified measurement: the Crane Index^™ certificate, scores exactly as published.
80=	EaseMyTripeasemytrip.com	23	26	34	8
AI Search · 26 Entity coherence3 Structured data0 Extractable answers0 Readability55 Access96 Agent · 34 Crawler access100 Machine actions0 Operability45 Discovery100 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No H1 heading on the page Action surface appears client-side rendered; agents may see little No machine-readable entity (Organisation / Brand / Person) Crane Index^™ over time Measured 1 November 2026. The line builds with each monthly re-scan, so the movement becomes a matter of record. Verified measurement: the Crane Index^™ certificate, scores exactly as published.
80=	Eurostareurostar.com	23	21	34	15
AI Search · 21 Entity coherence3 Structured data0 Extractable answers0 Readability45 Access74 Agent · 34 Crawler access100 Machine actions0 Operability45 Discovery75 Representation · 15 Identity0 Disambiguation0 Authority links0 Rights signals100 No H1 heading on the page Action surface appears client-side rendered; agents may see little No machine-readable entity (Organisation / Brand / Person) Crane Index^™ over time Measured 1 November 2026. The line builds with each monthly re-scan, so the movement becomes a matter of record. Verified measurement: the Crane Index^™ certificate, scores exactly as published.
82=	Aeromexicoaeromexico.com	22	18	34	15
AI Search · 18 Entity coherence3 Structured data0 Extractable answers0 Readability45 Access61 Agent · 34 Crawler access100 Machine actions0 Operability45 Discovery75 Representation · 15 Identity0 Disambiguation0 Authority links0 Rights signals100 Action surface appears client-side rendered; agents may see little No machine-readable entity (Organisation / Brand / Person) Missing meta description Crane Index^™ over time22 to 22 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
82=	Deutsche Bahnint.bahn.de	22	25	34	8
AI Search · 25 Entity coherence3 Structured data0 Extractable answers17 Readability40 Access78 Agent · 34 Crawler access100 Machine actions0 Operability45 Discovery25 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 Action surface appears client-side rendered; agents may see little No machine-readable entity (Organisation / Brand / Person) Title likely truncated in results (over 65 characters) Crane Index^™ over time22 to 22 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
82=	Southwest Airlinessouthwest.com	22	25	34	8
AI Search · 25 Entity coherence3 Structured data0 Extractable answers0 Readability45 Access96 Agent · 34 Crawler access100 Machine actions0 Operability45 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No H1 heading on the page Content appears client-side rendered; static AI crawlers may see little text Action surface appears client-side rendered; agents may see little Crane Index^™ over time22 to 22 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
85	Booking.combooking.com	20	18	34	8
AI Search · 18 Entity coherence3 Structured data0 Extractable answers0 Readability25 Access70 Agent · 34 Crawler access100 Machine actions0 Operability45 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 Missing title tag Action surface appears client-side rendered; agents may see little No machine-readable entity (Organisation / Brand / Person) Crane Index^™ over time20 to 20 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
86=	Amadeusamadeus.com	19	14	34	8
AI Search · 14 Entity coherence3 Structured data0 Extractable answers0 Readability25 Access50 Agent · 34 Crawler access100 Machine actions0 Operability45 Discovery100 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No H1 heading on the page Page is set to noindex (excluded from search and AI) Missing title tag Crane Index^™ over time19 to 19 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
86=	Sabresabre.com	19	14	34	8
AI Search · 14 Entity coherence3 Structured data0 Extractable answers0 Readability25 Access50 Agent · 34 Crawler access100 Machine actions0 Operability45 Discovery100 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No H1 heading on the page Page is set to noindex (excluded from search and AI) Missing title tag Crane Index^™ over time19 to 19 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
86=	Trailfinderstrailfinders.com	19	14	34	8
AI Search · 14 Entity coherence3 Structured data0 Extractable answers0 Readability25 Access50 Agent · 34 Crawler access100 Machine actions0 Operability45 Discovery100 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No H1 heading on the page Page is set to noindex (excluded from search and AI) Missing title tag Crane Index^™ over time19 to 19 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.

Invisible by choice: the 83 locked doors ↓

These names have no score for a sharper reason: their sites would not let a machine reader in at all. They refused it outright, gave it nothing, or serve pages that are empty until scripts run, and the crawlers and shopping agents AI engines send live in the same data centres our reader does. One fair caveat, stated plainly: a site that verifies crawlers by network may admit engines it recognises while refusing ours, so they are reported as unmeasured, never scored. But a door bolted against unknown machines is a posture, and it is one the machines now bringing buyers will meet first.

Expedia · refused the readerTripadvisor · refused the readerHotels.com · no responseAgoda · script-only pageVrbo · refused the readerTrivago · refused the readerMakeMyTrip · no responselastminute.com · refused the readerGetYourGuide · refused the readerViator · refused the readerKlook · refused the readerOn the Beach · refused the readerloveholidays · refused the readerHopper · script-only pageDespegar · refused the readerWebjet · refused the readerYatra · no responseAmerican Airlines · refused the readerDelta Air Lines · no responseUnited Airlines · no responseLufthansa · refused the readerAir France · no responseKLM · no responseEmirates · no responseQatar Airways · refused the readerSingapore Airlines · script-only pageCathay Pacific · no responseQantas · no responseRyanair · script-only pageeasyJet · refused the readerWizz Air · script-only pageTurkish Airlines · no responseEtihad Airways · no responseJetBlue · script-only pageAir Canada · script-only pageAll Nippon Airways · no responseJapan Airlines · no responseIberia · refused the readerSAS · refused the readerAer Lingus · script-only pageLATAM Airlines · refused the readerKorean Air · no responseAir China · no responseIndiGo · no responseSpirit Airlines · no responseMarriott International · refused the readerHilton · no responseHyatt · refused the readerInterContinental Hotels Group · refused the readerChoice Hotels · no responseBest Western · refused the readerFour Seasons · refused the readerRadisson Hotel Group · refused the readerPremier Inn · no responseShangri-La · script-only pageMelia Hotels International · refused the readerScandic Hotels · no responseMSC Cruises · refused the readerP&O Cruises · no responseCunard · no responseViking · refused the readerSixt · refused the readerSwiss International Air Lines · refused the readerVueling · refused the readerNorwegian Air Shuttle · refused the readerJetstar · no responseAvianca · refused the readerThai Airways · refused the readerEVA Air · no responseAir India · no responseHawaiian Airlines · refused the readerIcelandair · refused the readerThe Peninsula Hotels · refused the readerDorchester Collection · refused the readerNH Hotels · refused the readerMillennium Hotels and Resorts · refused the readerOmni Hotels & Resorts · refused the readerTaj Hotels · refused the readerClub Med · no responseTraveloka · script-only pageOmio · refused the readerixigo · refused the readerAudley Travel · refused the reader

The picture in one chart

Every readable site, plotted: found by AI (across) against trusted by AI (up). Measured 1 November 2026.

^™ · measured 2026-11-01 · thecraneconsultancy.com/research/

The gold dashed lines sit at 55 on both reads, the level below which the facts an engine would need stop surviving the read. The top-right quadrant is found and trusted on both. Hover any dot for the company.

Download this data: the full field as a spreadsheet (CSV), or the same run as JSON and this dated run. Licensed CC BY 4.0, so it is yours to publish and build on with attribution. Every unreadable site carries empty score cells, never a zero.

A low score says a site is hard for a machine to read, not that the business is anything other than excellent at what it does. The 83 sites a reader could not enter are reported as unmeasured, never scored zero. The stakes are on the record: in 2026, Google reported that its AI Mode in Search had passed a billion monthly users, and the machine-readable layer these scanners read is the structured data Google Search Central documents. How to read this table, and the full method →

The full report

The full Travel and Tourism report

The complete ranked field, the sites a machine could not read, the quadrant, the method and the three moves to make first, in one board-ready document. Read it here, or download it to share.

Open full screen ↗Download the PDF ↓

Score your own domain before you brief anyone. The free AI Search Readiness scanner is the same instrument behind this table and takes about a minute. A result below 55 means an engine is already handing your shortlist slot to whoever in your category is legible. Prefer the whole field watched for you? Daily reconnaissance of your domain beside the competitors you choose is £1,600 a year ex VAT.

This benchmark is re-run on the first of each month, every company named and every score re-measurable live, so the movement becomes public record. The top of every measured cohort sits in the leaderboard, and the full programme is at Crane Index^™ Research.

The figures above move with each monthly re-scan. For a snapshot fixed to a dated scan and built to cite, see the pinned Travel and Tourism AI Readability 2026 edition, part of the UK AI Readability 2026 benchmark across every industry.

Licensed CC BY 4.0. Cite as: The Crane Index^™, Travel and Tourism AI readability benchmark, The Crane Consultancy, measured 1 November 2026. https://thecraneconsultancy.com/research/travel-tourism-ai-readability/

The door that shut on the trip-planner

A closed door in travel is rarely one thing. Of the 83 brands the machine could not read, 45 refused the automated request outright, turning the reader away at the threshold; 28 answered with nothing a machine could use; and 10 kept their rooms and fares locked inside code that only a person's browser ever runs. To a marketing team these look like ordinary, sensible defences against bots. To an AI planner holding a traveller's request they are the same message: come back never.

The brands that did open the door were not thriving inside it either. The middle of the field sits at a Crane Index of 51, and 50 of those measured came in below 55, with scores running from 19 at the floor to 74 at the top. That is the shape of a field where being read at all is the achievement, and being read well is rarer still.

A refusal is a lost booking when the agent is the one buying

For years an unreadable website cost a travel brand a little search visibility and nothing more. A person would find another route to you. The assistant does not. When it cannot read your site it does not pause or try harder; it finishes the itinerary from the brands it could read and moves on. Your flights, your rooms, your tours are never placed in front of the traveller, and the traveller never learns you were an option. The demand did not fall and your price was never the problem. The journey was routed around you before it began.

There is a second, quieter cost. The large online travel agents made machine-readability their business long ago, so an assistant can often see your rooms clearly on the reseller that lists them while your own site tells it nothing. You then pay that reseller a commission to be discovered through a door the machine could open, having lost the direct booking you would have kept. Illegibility in this category can charge you twice. The fastest way to stop paying is covered in our note on AI search.

The readable minority the assistant keeps booking

A short list of travel brands has made itself legible, and those are the ones an AI planner returns to. In this run the strongest read belongs to Ponant at a Crane Index of 74. Only 7 of the field reached the Strong band of 70, which tells you how much room the leaders still have and how open the top of this table remains to anyone who moves.

The gap the leaders exploit is a specific one. Across those the machine could score, Agent Readiness reads best at a median of 63: once a machine is let in, it can usually navigate a travel site well enough to act on it. What it cannot do is trust what it finds. Brand Representation is the weakest read of all at a median of 32, meaning the typical travel brand never confirms, from its own pages, who it is in terms a machine can attach to one settled identity. An assistant that half-recognises a brand hedges, and a hedged brand is the one left out of the plan.

The remedy is rarely a rebuild. The fastest gains come from setting out the commercial facts a machine reads, your routes, room types, rates and availability, in clean HTML an automated reader can reach rather than sealed inside a booking widget, and from valid structured data, the machine-readable labelling engines rely on, that ties your pages to one settled identity. That ground is covered in our guide to technical SEO, and the score is built exactly as our methodology sets out. You can see where a single site stands in a few minutes with the free AI search readiness check, or hold a brand's position under a daily read with Crane Index monitoring at £1,600 a year ex VAT. In a category where the machine now plans the holiday before anyone books it, being the brand it can read is the whole of the advantage.

Search the Crane Index^™

Is your domain measured?

Type a domain to see whether it is in the Index and where it ranks. If it is not in yet, ask us to measure it on the next monthly scan.

The holiday is planned by a machine, and too much of travel shuts the door on it

The full Travel and Tourism report

The door that shut on the trip-planner

A refusal is a lost booking when the agent is the one buying

The readable minority the assistant keeps booking

Is your domain measured?

Where would your site sit on this table?

Be first to the next benchmark.

A question on this piece?

Written by the practitioner
who does the work.

A decade engineering profit at scale.

Further reading.

AI Overviews Are Costing You Clicks. Fix Your Attribution First

Google Ads Widens Where Your Budget Lands on 1 September. Fix What You Count First

The Fewer People Who Visit Your Site, the More Each One Is Worth

Some Businesses Should Bid Up on a Sunny Day. Others Should Spend Less

The senior read,
once a week.

The full Travel and Tourism report

The door that shut on the trip-planner

A refusal is a lost booking when the agent is the one buying

The readable minority the assistant keeps booking

Is your domain measured?

Where would your site sit on this table?

Be first to the next benchmark.

A question on this piece?

Written by the practitionerwho does the work.

A decade engineering profit at scale.

Further reading.

AI Overviews Are Costing You Clicks. Fix Your Attribution First

Google Ads Widens Where Your Budget Lands on 1 September. Fix What You Count First

The Fewer People Who Visit Your Site, the More Each One Is Worth

Some Businesses Should Bid Up on a Sunny Day. Others Should Spend Less

The senior read,once a week.

Written by the practitioner
who does the work.

The senior read,
once a week.